The Art vs. Marketing Myth

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Unfortunately, many artists feel that marketing is a "dirty" word, that taking massive action toward building an audience is somehow beneath them.

They feel that being a "pure" and authentic artist means that they only need to concern themselves with their art and leave the rest to others.

The truth is, you can, in fact, be an authentic artist while working equally hard on building your audience. 

In this day and age, being successful requires both.

Put simply: you can create the most powerful, resonant and authentic art, but if no one knows about it, your art withers into obscurity.

You need to build an audience.

To build an audience, you need to be strategic and consistent.

You need to know yourself - who you are and what you stand for.

Your goal is to find and cultivate an audience that connects with who you are and what you create.

Marketing yourself isn't about creating art for the sake of selling art.

Marketing yourself is about creating authentic, powerful art and then finding and growing the audience with whom your art resonates.

Marketing is about taking consistent, massive action toward building and nurturing your audience. 

So in reality, there is no real battle between art and marketing.

If executed with authenticity, art and marketing work hand in hand to give you the best possible chance at success.