Be yourself - show us the real you.
Be consistent - post regularly, on a consistent schedule.
Create and share quality content that resonates - make sure what you post is both true to who you are and also resonates with your followers.
Support other artists - encourage your peers.
Work it - hustle, engage.
Don't forget the "social" in "social media" - when you find like-minded people who share your values, take the relationship to the next level by getting to know them offline.
Tag intelligently and appropriately - find and use relevant hashtags to broaden the exposure of your posts.
Give more than you receive - take a genuine interest in others and engage with their posts even if you don't receive anything in return.
Earn your following, don't buy your following - nothing turns people off more than someone who "cheats" the system and buys followers.
Remember that the quality of your followers matters more than the quantity - work hard to attract the right kind of follower and don't be obsessed with numbers.
Be resilient - you have to keep going despite the fact that there'll be long periods of time when your hard work won't produce any immediate tangible results.
Show gratitude - when someone is kind to you on social media, always be appreciative and reciprocate their kindness.
Be patient - it's a marathon, not a sprint.